SEO Search Engine Optimization
Search engine optimization is what content you have on your website that tells Google where to place you in the search results. Not only do you need a website that attracts customers, you need to optimize the site with keywords that people are actually searching for.
Website designers configure all of this content while using coding into H1 and H2 header tags. This also tells the search engine what your website pages are about and what is most important to you to rank for. We then add alt tags to your images and compress them for quicker website loading times. All of these steps push your site up!
Optimization doesn't end when the website is completed and published. Citations, backlinks and reviews begin at this stage and continue for as long as the site is live. These steps give your website "authority" in the search engines eyes. Getting these things right will reward you with a higher position in search results and lower your business advertising costs, as opposed to the penalty for getting it wrong.
Anyone can make a website these days and publish it on the internet but it takes people with skills, knowledge and the right tools to analyze the data to determine what should be on a website to begin with and then to optimize it for success. Just about every search query brings back millions of results for websites that have some relevance to your search or to the keyword that you typed in. You don't want to be at the bottom of those search results but you also don't want to be at the top for the wrong searches. You need to get in front of your target audience, the people in your area who want or need your services. Those are the searches that will convert to clicks which leads to more business and profits for your company. Yes, anyone can create a website, but getting the results you're looking for requires so much more than using a do-it-yourself website builder.
Most professions have many different areas of specialization that their company can go into. We are no different. It takes a different set of skills, time and tools to make a business successful who is in the ecommerce space with goals to sell an entire catalog of products worldwide than it requires to help small businesses reach a specific target audience in a specified area. That's why we specialize in working with businesses who want to grow in their local area. We take pride in helping the small business owner reach their highest level of success.
Fill out the Free Estimate Form to receive a no obligation quote for your project. We will not spam your email or call you to try to push you into choosing our services. The choice is yours! Contact Us for assistance with building your site and optimizing it for success or with any questions you may have. You're an expert at your business and we are experts in ours. Let's work together to show the consumers what they've been missing!
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